Abhinav Kumar, Chief Communications & Marketing Officer – Europe, Tata Consultancy Services
Abhinav Kumar serves as the Chief Communications & Marketing officer for UK & Continental Europe at Tata Consultancy Services – one of the world’s largest services firms and part of the $83 billion, 450,000 employee conglomerate – the Tata Group. His region is the company’s second largest business unit – accounting for over 25% of its global revenues. In this capacity he oversees the communications, marketing and public affairs teams that are focused on building the firm’s brand, reputation and market presence in 21 countries.
Abhinav has been part of the European management team since 2008 and previously served as the Director of Corporate Communications for the region. In this capacity he has helped significantly raise TCS’ profile and reputation in the market, making it an industry top 3 company in media share and top 4 in Brand value. He led the company’s strategic engagement with national governments and with multilateral organizations such as the World Economic Forum and European Union Institutions. His team also successfully improved Internal communications to the regional employee base of 40,000 and governed major brand sponsorships (Ferrari, Garmin-Cervelo, Amsterdam marathon) in Europe.
Previously, Abhinav established and led the marketing and communications division for TCS’ Latin America operations managing a team of nine covering 14 countries. He successfully introduced the TCS brand to this region and built a powerful marketing unit to promote awareness of the company’s brand and drive customer preference for its services. During his tenure (2004-2008), news coverage on TCS went up by 300%, revenues by over 100% per annum and customer penetration grew to include 14% of the top 500 Latin American firms. He helped launch the company’s BPO (Business Process Outsourcing) business in the region, by playing an instrumental role in the acquisition and integration of a major Chilean BPO firm into TCS in 2005. As part of the management team, he also co-ordinated strategic planning for the region.
Prior to this, he was based at TCS’ corporate office in Mumbai, India as part of the Chief Operating Officer’s office, managing positions in strategic planning, sales strategy and corporate affairs. He joined the company in 2002 and has previously worked on independent assignments with Johnson & Johnson and the World Trade Organization in Geneva.
Abhinav holds a Masters in Business Administration (MBA) from the Indian Institute of Management (IIM) Calcutta and a graduate degree in economics from Delhi University. He served as a member of the board of Endeavor ( a non profit organization), is currently an advisory board member of EICC ( Europe India Chamber of Commerce ), a VIP member of Friends of Europe, a foundation member of the Press Club of Europe (Brussels) and member of the EACD ( European Association of Communication Directors). Abhinav has lived and worked in 6 countries (Belgium, Chile, France, India, Switzerland & Uruguay) and speaks two European languages – Spanish and French. He is a regular speaker at various universities, European organizations and trade events worldwide.
(Note: All views expressed in this blog are personal perspectives of the author as a practitioner in the field of Communications/Public Relations. They do not in any manner reflect the opinion or positions of the organization(s) that the author is associated with. )