After years of resisting the dark side, I have decided to accede to the tractor beam of the blogosphere and join in. Synchronous to its title – COGENT – the intent of this blog site is to focus on bringing light to absolutely compelling pieces of communications strategies and equally – to compelling communications misses. All views expressed in this blog are personal perspectives of the author as a practitioner in the field of Communications/Public Relations. They do not in any manner reflect the opinion or positions of the organizations that the author is associated with. Watch this space!